cli·ché (klēˈSHā)
noun
A phrase or opinion that is overused and betrays a lack of original thought.

One of most stupid, insipid, lame and ineffective phrases you can use in any ad, whether it be Radio, TV or print, is “for all your _______ needs.”  Yet, you hear this phrase everyday in a myriad of ads.  Why?  Because people who write ads are incredibly lazy.  Rather than thinking of something compelling to include in the ad, they just throw in “for all your insurance needs”, “for all your hardware needs”, “for all your concrete repair needs”, or something equally banal.  If you see or hear this phrase in any ad, be aware that the person who wrote it had no idea how to write a proper ad.

Here are some examples of how not to do it:

Does anybody really have any toilet bowl needs?


“For all your bulk grain, feed & fertilizer transportation needs.”  
Geez, what a mouthful.  T-Shirt for Flenker Brothers in Princetown, Iowa.

Unless you need creativity.  In which case, these folks can’t help you.

 

Really?  I mean, really?

 

 


Even in Australia…


Seen at the Westgate Hotel & Casino in Las Vegas.

 

Seen at a trade show in Minnesota.

 

That’s an awful lot of needs.

Do the gun control people know about this?

 

King of Variety, a store in New Zealand.


Riveredge Kennel in Owego, New York.  “For all your pet grooming and boarding needs.” 
Plus, “Family owned and operated for more than 20 years.”

 


Sign at a HyVee store in Iowa.

Sign posted at the checkouts at Walmart in Cleveland, MS.  Not only did he manage to say “shopping needs” 3 times, he also butchered the English Language (“whenever your shopping needs is not met.”)

Stupid Cliche Needs
“Backyard Needs” Anyone?  If you have any, this place is the “one stop shop.”

Ad on Facebook…  “for all your shooting sports and concealed carry needs.”


Home Depot Sign – “For all your installation needs.”

 


Insurance sign in Mississippi.

 

Stupid Cliche Needs
Seen on a truck in suburban St. Louis

 

“For all your dirt, gravel, rock, track hoe, dozier and hauling needs.”
And, they have the “same personelle.”

Stupid Cliche Needs
Sign at the pool shop at Treasure Island Hotel & Casino in Las Vegas

 

Ad for Weaver Appliance in Ohio.  “For all your appliance needs.”  Plus, they’re “Family owned & operated since 1989.”  I guess that makes them better.

 


These folks will gladly service ALL your needs.  They have no idea what I really need!

Ad for OptimDental in Springfield, IL.  “For all your family’s dental needs.”

 

Stupid Cliche Needs
Just last week, I was asking my neighbor “who can I call for all my farm needs?”  And what the hell is “poroceesing?”

Stupid Cliche Needs
Everyone needs pumpkins and gourds for their fall decorating needs, right?

 

Stupid Cliche Needs
“For all your advertising needs.”
OK, but what if your “advertising needs” include Radio, TV, or billboards.  Can she handle that too?

 

Finally… an ad agency that can handle “ALL your website, internet, and social media needs.”
Just don’t count on anything original.

 

Stupid Cliche Needs
Have any irrigation needs?  Don’t we all?  If so, this is the place to call…

 

The UPS Store managed a double header of useless cliches…  “one stop shop” and “for all your shipping, postal and business needs.”

 

Insurance companies are some of the worst offenders.

 

Sign at Delta Eye Care – Indianola, MS

 

This Realtor in Florida can handle “all your real estate needs.”  And she offers “Professional service with a personal touch.”  Isn’t that what one would expect from a real estate agent?

 

Hallelujah!  My spraying needs have been met.
Ad for Roundup.

 

“Save on all your cooling and heating needs.”
Ad for One Hour Air Conditioning & Heating in Las Vegas

 

“All your digital multimedia needs in one solution.”
A great example of gobbledygook copywriting.

 

IHOP has all your To-Go needs.  It even says so on their receipt.
But what if I need steak & lobster to go?

 

“Supplying all your entertainment needs.”
And his URL is dead!

Adamson Construction & Remodeling
For all you roofing including metal roofs, remodeling, decks, carports, new construction, windows, doors, and siding needs, give Adamson Construction & Remodeling a call!
From Facebook.  Written by somebody who doesn’t understand punctuation, grammar, or good marketing.

“Walgreens is the place for all your diabetes needs.”
Radio ad on KMXB-FM Las Vegas

“For all your breeding needs.”
Radio ad for a bull sale, as heard in Nebraska.  Ummm..  OK.

“For all your Kubota tractor sales and service needs.”
Ad on KHQ-TV in Spokane during the Olympics

“For all your birth control needs.”
A radio ad for Women’s Health Associates of Southern Nevada, as heard on KSNE-FM in Las Vegas.

“For all your tent, tailgating and other rental needs.”
Radio ad for Taylor Rental in Hattiesburg, Mississippi.

“For all your lawn watering needs.”
Radio commercial heard in Oklahoma.

“For all your air conditioning needs.”
An AC contractor in the Midwest.  When asked “can you fix the AC on my car?” he said “no, we don’t work on cars.”  But you said “all my air conditioning needs.”

“For all your sewer and drain cleaning needs.”
Somewhere in Illinois

“Schedule an appointment with GI Associates for all your gastrointestinal needs.”
Print ad for GI Associates & Endoscopy Center – Jackson, MS

“For all your tobacco needs.”
Sign on tobacco shop at Rio Hotel & Casino in Las Vegas

“For your banking needs.”
Radio ad for Bancorp South in Mississippi

“For all your asphalt needs.”
Sign for M&K Asphalt Sealing in Kentucky

“For all of your commercial kitchen needs.”
Radio ad in Las Vegas.  (How many of us have commercial kitchen needs?)

“Your one stop stop for your printing and marketing needs.”
National radio ad for Staples.  Obviously written by an ad agency that doesn’t know how to write compelling copy.  (“One stop shop” is also meaningless drivel).

“For all your scrap metal recycling needs.”
TV commercial for Longhorn Recycling – San Antonio, TX

“We can handle all your appliance needs.”
Radio ad for appliance store in Greenville, MS

“For all your storage needs.”
Radio ad for a storage facility in Las Vegas

“The UPS store has all your moving needs.”
Radio ad for UPS Store in Las Vegas.

“Visit DukeMedicine.org to learn how Duke Medicine can meet all of your healthcare needs.”
Letter to patient from Duke Medical Center

If you run across any others, feel free to send them to us at info@radioadvertisingfacts.com.

Improvised and sung from the heart, this video will change how you see the world and how it sees you.  (Courtesy www.risingabovethenoise.com).  Click to view.

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