Reasons NOT to Advertise

There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More

12 Causes of Advertising Failure

1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More

10 Good Reasons to Advertise on Radio

If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! …Read More

10 Reasons to Advertise

Why Should You Advertise? Here are 10 Good Reasons… My store has been here forever… Everybody knows about us… We’re doing just fine without …Read More

7 Retail Marketing Mistakes

Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats – including …Read More