Where Should You Advertise?
What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More
Radio Advertising Facts & Figures
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in …Read More
Radio Advertising Tips
Here are some concepts to keep in mind as you plan your Radio advertising: Feature one item, or a limited number, per commercial …Read More
How to Budget Advertising Costs
Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More
How to Avoid The Five Biggest Radio Advertising Mistakes
Have you ever said the following: “I tried radio but it didn’t work”? Many business owners have that complaint. The fact is radio …Read More
How Advertising Works
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” …Read More
Frequency Equals Success
In 1885, researcher Thomas Ebbinghaus did a study on people’s ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus …Read More
For All Your Stupid Cliché Needs
cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought. In the world of …Read More
Reasons NOT to Advertise
There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More
12 Causes of Advertising Failure
1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More