Where Should You Advertise?
What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More
What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in …Read More
Here are some concepts to keep in mind as you plan your Radio advertising: Feature one item, or a limited number, per commercial …Read More
Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More
Have you ever said the following: “I tried radio but it didn’t work”? Many business owners have that complaint. The fact is radio …Read More
In 1885, researcher Thomas Ebbinghaus did a study on people’s ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus …Read More
cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought. In the world of …Read More
There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More
1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More