How Advertising Works
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” …Read More
Frequency Equals Success
In 1885, researcher Thomas Ebbinghaus did a study on people’s ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus …Read More
For All Your Stupid Cliché Needs
cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought. One of most stupid, insipid, lame and …Read More
Reasons NOT to Advertise
There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More
12 Causes of Advertising Failure
1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More
10 Good Reasons to Advertise on Radio
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! …Read More
10 Reasons to Advertise
Why Should You Advertise? Here are 10 Good Reasons… My store has been here forever… Everybody knows about us… We’re doing just fine without …Read More
7 Retail Marketing Mistakes
Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats – including …Read More