Frequency Equals Success

In 1885, researcher Thomas Ebbinghaus did a study on people’s ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus …Read More

Reasons NOT to Advertise

There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More

10 Reasons to Advertise

Why Should You Advertise? Here are 10 Good Reasons… My store has been here forever…  Everybody knows about us…  We’re doing just fine without …Read More