Yellow Pages

Still spending money on ads in the yellow pages? Really?  It’s not 1982 any more.

Where Should You Advertise?

What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More

How Advertising Works

The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” …Read More

Frequency Equals Success

In 1885, researcher Thomas Ebbinghaus did a study on people’s ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus …Read More

Reasons NOT to Advertise

There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More