The Power of the Human Voice
Years ago, my wife and I were vacationing in the southwest. We had visited the Grand Canyon and were driving west on I-40 …Read More
Advertising Is Nothing More Than Inviting People To Do Business With You
There is a chain of hamburger places in Las Vegas called “Fatburger.” It’s a California-based company. I’ve lived in Las Vegas for 18 …Read More
Tips for the Best Radio Ads
There are millions of people who listen to the radio to and from work every day. That being the case, investing in radio …Read More
The Golden Age of Bullshit
Is your marketing person dazzled by shiny new objects like social media? If so, you need to watch this:
Social Media’s Massive Failure
Pepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted …Read More
The Worst Cliché of All Time
In the world of bad advertising clichés, none are cliché-ier than “For All Your (blank) Needs.” By Ryan Patrick, www.timemilesandco.com Just listen to …Read More
Yellow Pages
Still spending money on ads in the yellow pages? Really? It’s not 1982 any more.
Where Should You Advertise?
What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More