4 Ways Innovation Helps Your Company Thrive
Does your SMB feel like a tiny drop in the world economy? It is actually part of a substantial piece of the economic pie. According to statistics, small and medium enterprises represent more than 90% of the business population. In other words, the world depends on small and midsize businesses. Innovation plays a critical role, too. Today, Radio Advertising Facts shares four reasons it increases your success – and how you can capitalize on this to grow your business even further.
If entrepreneurs didn’t realize how valuable adaptability is before, the pandemic probably brought the point home. Many companies found that long-held processes became outmoded within weeks or months. Those that didn’t or couldn’t adapt may have faced significant losses or closure.
Companies can adapt by setting up employees to work remotely when necessary. Conventional wisdom traditionally frowned upon allowing staff to set up shop away from the office. One survey indicates that in 2019, only 22% of employed people worked at home.
Today, the myth that companies can’t trust employees to work at home is shattered — most managers agree that productivity is actually the same or higher when employees work remotely. Workers can have increased performance by:
- Reducing or eliminating commute time.
- Working without office distractions.
- Implementing a flexible schedule.
- Using work breaks to take care of personal duties.
These tactics can create a better work-life balance for employees, making them more productive and happier.
- Standing Out From Competitors
No matter what industry you work in, it’s probably easy to find several competing businesses that offer very similar products or solutions. That is fine as long as there’s a market for everyone. What if you offered something different, though? Would it make you stand out from your competitors?
One way your company can stand out is to create a custom mobile app. Whether it is intended for customers, vendors, or internal employees, software designed to meet your specifications can help you work smarter by:
- Managing your unique workflows.
- Creating custom reports.
- Designing a business portal that fits your requirements.
Another way to stand out is by using an appealing and memorable logo. An outstanding logo is essential to any digital marketing campaign you run. You can try out a logo maker to create an appealing design. Begin by choosing an icon and style, then add your text. You can review several logo choices and adjust fonts and colors as needed.
- Optimizing Processes
In any business, large or small, there are always going to be processes that need to be carried out in order to keep the business running smoothly. Business process management is a way of optimizing these processes so that they are as efficient as possible. This can involve redesigning processes from scratch or simply making small improvements to existing ones. In either case, the goal is to save time and resources while still maintaining the same level of quality.
There are many free online resources that can help with this. For instance, if you want to learn how to edit a PDF, this tool takes care of it in moments. You can also use social media to take your advertising to the next level, and time-keeping and communication apps can help you stay on track. However, it is also important to have a good understanding of the principles of process management so that you can make the most effective changes. By understanding how digital process automation and BPM work, you can ensure that your business runs more smoothly and efficiently.
Your willingness to innovate makes your company resilient to change. Sometimes change comes rapidly, as it did during the pandemic. When entrepreneurs are blindsided by it, resilience allows them to:
- Demonstrate adaptability by being more receptive to new technology.
- Reward staff members who participate in a culture of innovation.
- Work as a team regardless of job titles.
Data-analysis tools can help businesses achieve resilience. They can convert numbers and statistics into helpful information. If you think of your company as an instrument, your data is the tuning fork. Reports, analytics, and data structures help you see the big picture and answer questions such as:
- What processes are still working?
- Which ones are less effective now?
- What are our competitors doing, and are their strategies succeeding?
In a nutshell, innovation makes your company more effective. SMBs must continually keep an eye on productivity, employee well-being, and competitor activities. Innovations like business process management can help you accomplish all these goals, increasing your effectiveness and positioning you for whatever the future holds.
Radio Advertising Facts is your best and most up-to-date resource for information regarding radio advertising. If you have any questions, don’t hesitate to reach out!
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