Where Should You Advertise?

What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More

How to Budget Advertising Costs

Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More

Reasons NOT to Advertise

There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More

12 Causes of Advertising Failure

1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More