How to Budget Advertising Costs
Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More
Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More
Have you ever said the following: “I tried radio but it didn’t work”? Many business owners have that complaint. The fact is radio …Read More
In 1885, researcher Thomas Ebbinghaus did a study on people’s ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus …Read More
cli·ché (klēˈSHā) noun A phrase or opinion that is overused and betrays a lack of original thought. In the world of …Read More
There are plenty of reasons to not advertise. Here are some of our “favorite” excuses for not engaging in an effective, consistent marketing campaign. If …Read More
1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio! …Read More
Why Should You Advertise? Here are 10 Good Reasons… My store has been here forever… Everybody knows about us… We’re doing just fine without …Read More
Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats – including …Read More