Hours listened to radio weekly by adults: 13+.
Source: Nielsen Comparable Metric Report, Q2 2016 Adults 18+
Daytime (10a-7p) is radio's primetime.
Source: Nielsen Audio, RADAR 131, December 2016 (Persons 18+, 18-34, 25-54 and 35-64, Mon-Sun 24-Hour Weekly Cume Estimates, All Radio)
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