Advertising Is Nothing More Than Inviting People To Do Business With You
There is a chain of hamburger places in Las Vegas called “Fatburger.” It’s a California-based company. I’ve lived in Las Vegas for 18 …Read More
Where Should You Advertise?
What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More
Radio Advertising Facts & Figures
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in …Read More
Radio Advertising Tips
Here are some concepts to keep in mind as you plan your Radio advertising: Feature one item, or a limited number, per commercial …Read More
How to Budget Advertising Costs
Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More
How Advertising Works
The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” …Read More
12 Causes of Advertising Failure
1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely …Read More
10 Reasons to Advertise
Why Should You Advertise? Here are 10 Good Reasons… My store has been here forever… Everybody knows about us… We’re doing just fine without …Read More