Where Should You Advertise?

What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More

How Advertising Works

The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” …Read More

10 Reasons to Advertise

Why Should You Advertise? Here are 10 Good Reasons… My store has been here forever…  Everybody knows about us…  We’re doing just fine without …Read More