The Golden Age of Bullshit
Is your marketing person dazzled by shiny new objects like social media? If so, you need to watch this:
Social Media’s Massive Failure
Pepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted …Read More
The Worst Cliché of All Time
In the world of bad advertising clichés, none are cliché-ier than “For All Your (blank) Needs.” By Ryan Patrick, www.timemilesandco.com Just listen to …Read More
Yellow Pages
Still spending money on ads in the yellow pages? Really? It’s not 1982 any more.
Where Should You Advertise?
What’s the best medium for local advertising? According to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, it’s NOT the …Read More
Radio Advertising Facts & Figures
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in …Read More
Radio Advertising Tips
Here are some concepts to keep in mind as you plan your Radio advertising: Feature one item, or a limited number, per commercial …Read More
How to Budget Advertising Costs
Build it and they will come… a motto which is the downfall of many new, small businesses. The problem is, “they” often don’t …Read More