Radio Advertising Facts

Author: Larry Fuss

  • Innovation Helps Your Company Thrive

    Innovation Helps Your Company Thrive

    4 Ways Innovation Helps Your Company Thrive

    Does your SMB feel like a tiny drop in the world economy? It is actually part of a substantial piece of the economic pie. According to statistics, small and medium enterprises represent more than 90% of the business population. In other words, the world depends on small and midsize businesses. Innovation plays a critical role, too. Today, Radio Advertising Facts shares four reasons it increases your success – and how you can capitalize on this to grow your business even further.

    1. Adaptability

    If entrepreneurs didn’t realize how valuable adaptability is before, the pandemic probably brought the point home. Many companies found that long-held processes became outmoded within weeks or months. Those that didn’t or couldn’t adapt may have faced significant losses or closure.

    Companies can adapt by setting up employees to work remotely when necessary. Conventional wisdom traditionally frowned upon allowing staff to set up shop away from the office. One survey indicates that in 2019, only 22% of employed people worked at home.

    Today, the myth that companies can’t trust employees to work at home is shattered — most managers agree that productivity is actually the same or higher when employees work remotely. Workers can have increased performance by:

    These tactics can create a better work-life balance for employees, making them more productive and happier.

    1. Standing Out From Competitors

    No matter what industry you work in, it’s probably easy to find several competing businesses that offer very similar products or solutions. That is fine as long as there’s a market for everyone. What if you offered something different, though? Would it make you stand out from your competitors?

    One way your company can stand out is to create a custom mobile app. Whether it is intended for customers, vendors, or internal employees, software designed to meet your specifications can help you work smarter by:

    • Managing your unique workflows.
    • Creating custom reports.
    • Designing a business portal that fits your requirements.

    Another way to stand out is by using an appealing and memorable logo. An outstanding logo is essential to any digital marketing campaign you run. You can try out a logo maker to create an appealing design. Begin by choosing an icon and style, then add your text. You can review several logo choices and adjust fonts and colors as needed.

    1. Optimizing Processes

    In any business, large or small, there are always going to be processes that need to be carried out in order to keep the business running smoothly. Business process management is a way of optimizing these processes so that they are as efficient as possible. This can involve redesigning processes from scratch or simply making small improvements to existing ones. In either case, the goal is to save time and resources while still maintaining the same level of quality.

    There are many free online resources that can help with this. For instance, if you want to learn how to edit a PDF, this tool takes care of it in moments. You can also use social media to take your advertising to the next level, and time-keeping and communication apps can help you stay on track. However, it is also important to have a good understanding of the principles of process management so that you can make the most effective changes. By understanding how digital process automation and BPM work, you can ensure that your business runs more smoothly and efficiently.

    1. Resilience

    Your willingness to innovate makes your company resilient to change. Sometimes change comes rapidly, as it did during the pandemic. When entrepreneurs are blindsided by it, resilience allows them to:

    Data-analysis tools can help businesses achieve resilience. They can convert numbers and statistics into helpful information. If you think of your company as an instrument, your data is the tuning fork. Reports, analytics, and data structures help you see the big picture and answer questions such as:

    • What processes are still working?
    • Which ones are less effective now?
    • What are our competitors doing, and are their strategies succeeding?

    In a nutshell, innovation makes your company more effective. SMBs must continually keep an eye on productivity, employee well-being, and competitor activities. Innovations like business process management can help you accomplish all these goals, increasing your effectiveness and positioning you for whatever the future holds.

    Radio Advertising Facts is your best and most up-to-date resource for information regarding radio advertising. If you have any questions, don’t hesitate to reach out!

    Compliments of http://www.Business4today.com

  • The Power of the Human Voice

    The Power of the Human Voice

    Years ago, my wife and I were vacationing in the southwest.  We had visited the Grand Canyon and were driving west on I-40 towards Las Vegas with plans to find a hotel when we got to town that evening.  There were lots of billboards along the highway, but because we weren’t looking for anything particular at that moment, we weren’t paying attention to them.  However, we were listening to the radio when we heard an ad that said “Hey, if you’re headed to Las Vegas, come to Laughlin instead.  Rooms at the beautiful Colorado Belle are as low at $14.95 per night.”  We got off at the next exit and plotted a course to Laughlin.  That’s the power of radio advertising…  the human voice can motivate and persuade.  That radio ad was talking to ME and it worked!  No billboard could have done that.  And certainly no newspaper or magazine ad could have reached me while I was driving.  It’s too bad more business owners don’t understand and appreciate the value of radio advertising and use it to their advantage.

     

  • Advertising Is Nothing More Than Inviting People To Do Business With You

    Advertising Is Nothing More Than Inviting People To Do Business With You

    There is a chain of hamburger places in Las Vegas called “Fatburger.” It’s a California-based company. I’ve lived in Las Vegas for 18 years and had never eaten at one until today (September 17, 2021).  Primarily because I was never invited.  I see their stores all the time, but I hear nothing about them.  And let’s face it, the name “Fatburger” is not necessarily appealing.  However, for lack of a better idea, I was headed to Wendy’s today for lunch.  I noticed a Fatburger right across the street, and feeling adventurous, I decided to give it a try.  It was actually quite good.  As good or better than Five Guys, especially since the burger I got was topped with chili, like The Varsity in Atlanta.

    Will I go back?  Yes, I will.

    Would it have taken me 18 years to go there if I had been invited?  No, had I been invited, I would have gone 18 years ago.  But, because they do no radio advertising (or any other advertising I’ve noticed), they’ve missed 18 years of business from me and my family.  All those trips I made to Carl’s Jr., In-N-Out, Burger King, Wendy’s, McDonalds, and Jack In The Box, for somewhat inferior burgers, could have been trips to Fatburger instead.  However, I was never invited.  That’s the part about advertising that most business owners don’t understand – ADVERTISING IS NOTHING MORE THAN INVITING PEOPLE TO DO BUSINESS WITH YOU!  If you want more business, invite people in!

     

  • Tips for the Best Radio Ads

    Tips for the Best Radio Ads

    There are millions of people who listen to the radio to and from work every day. That being the case, investing in radio ads provides you with a unique opportunity to reach a vastly large number of people. However, it won’t matter if you don’t make your ad appealing to the listeners.

    Before you send your ad out on the sound waves, make sure you follow these tips for creating the best radio ad possible.

    Choose a Good Voice

    When it comes to the narration and dialogue in your radio ad, you need to make sure the person you choose has a strong, clear voice that will best present your message. Choose someone without a regional accent — sorry, New Yorkers and Texans — since this helps appeal to a wider audience and avoid any language confusion.

    Have an Attention-Grabbing Opening

    If you’re advertising your restaurant, it’s pretty lackluster to open your ad with just your location. What people really want to hear is something that relates to them and peaks their attention — and opening your radio ad with “Want 20% off Sunday brunch?” is something that could do that. Once you have a listener’s attention, you can mention logistics, like your location, later on.

    Test Different Versions of Your Ad

    Don’t always assume that empathetic or strictly informative radio ads are your best option. Sometimes, slightly aggressive advertisements can have a much larger impact.

    For example, if you’re advertising for a car dealership, asking “Do you start each morning screaming at your current car?” or “Is your current ride just downright awful?” can better grab a listener’s attention and be more relatable than just “Are you in the market for a new car?”

    If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.

    Don’t forget to follow us on social media for more tips!

    From BloomAds.com 

  • The Golden Age of Bullshit

    The Golden Age of Bullshit

    Is your marketing person dazzled by shiny new objects like social media?  If so, you need to watch this:

     

    [su_youtube url=”https://www.youtube.com/watch?v=EyTn_DgfcFE”]

  • Social Media’s Massive Failure

    Social Media’s Massive Failure

    Pepsi substantially abandoned its long-standing commitment to traditional advertising in favor of social media. It canceled its annual Super Bowl advertising. It diverted tens of millions of dollars from traditional advertising to create the “Pepsi Refresh Project.” Pepsi Refresh was an online social media initiative in which Pepsi gave out 20 million dollars. They also spent many millions more in support of this initiative.

    After making this transition from traditional to digital, the current fad in advertising, the results came in:  “The results are now in. It has been a disaster.   Last week, The Wall Street Journal reported that Pepsi-Cola and Diet Pepsi had each lost about 5% of their market share in the past year.  If my calculations are correct, for the Pepsi-Cola brand alone this represents a loss of over $350 million. For both brands, the loss is probably something in the neighborhood of 400 million to half-a-billion dollars.  For the first time ever Pepsi-Cola has dropped from its traditional position as the number two soft drink in America to number three (behind Diet Coke.)”

    These are excerpts from the article, which you can view in full here:  http://adcontrarian.blogspot.com/2011/03/social-medias-massive-failure.html

    As marketers we all understand the need for branding, however, we also need to invite people to do business with us on a daily basis.  A delicate balance between brand marketing and call to action advertising is critical to grow our businesses.  Each year the average attrition rate for customer loss for any business is 20%.  Therefore, in order to just maintain market share we need to grow current customer tickets or generate new customers to the tune of 20%.  For growth, we have to exceed that.

    As you review your advertising budgets, consider the mistake of Pepsi.  Traditional advertising is here to stay, but connecting your traditional with your digital advertising has never been more important.

     

     

    Compliments of Lenawee Broadcasting Company

  • How to Make a Great Radio Commercial

    How to Make a Great Radio Commercial

  • Theatre of the Mind

  • The Worst Cliché of All Time

    The Worst Cliché of All Time

    In the world of bad advertising clichés, none are cliché-ier than “For All Your (blank) Needs.”

    By Ryan Patrick, www.timemilesandco.com

    Just listen to commercial radio for one hour. Read a newspaper from front to back. Watch local TV commercials during the 6 o’clock news. I can almost guarantee you will hear/read/see the phrase “For All Your (blank) Needs” at least once. Maybe more.

    “Wait. If that phrase is so bad, why do so many companies use it?”

    a) It’s safe

    b) It’s easy to use

    c) The ad writer had nothing else to say.

    Nothing particularly special about your lumberyard? No problem!  Just use, “For all your homebuilding needs!”

    Can’t compete with the price or selection of the other pet store? Easy fix: “For all your pet supply needs!”

    My favorite was a radio commercial for a diner in Kentucky that advertised “for all your breakfast needs.”

    “Yes, I want you to smother my pancakes with beluga caviar and truffles. What do you mean you can’t do it? That’s my breakfast need!”

    Each of us has different needs.

    Mine are different from yours.

    Yours are different from his.

    His are different from hers.

    There will ALWAYS be needs that you simply cannot meet.

    “For All Your (blank) Needs” is an empty promise. It doesn’t convey the unique essence of your business.  It won’t convince consumers to buy from you.

    Congratulations. You have a marketing slogan that says nothing.

    Is that what your business “needs”?

    (Used by permission, www.timmilesandco.com)

    Click HERE for the main article on clichés.